FEATURING DEMS(KY)

Nothing says fresh like a Montana BLACK Artist Edition can. When the person who designed the cans is Spanish artist DEMS, from the Ultra Boyz crew, then you could probably even say it is Ultra-Fresh! To celebrate the release of DEMS’s version of the 19th Montana BLACK Artist Edition can design, the Montana Store Vienna put up their hand to be the gracious host’s to have the launch party. And in true MSV fashion, the event went beyond just the release of a new Montana product. Every DEMS fan for miles came out of the woodwork to try to meet the man, buy a can and if they were Ultra lucky, manage to purchase an artwork

MONTANA STORE VIENNA

Recap of the 19th Montana Artist Edition Can launch

With DEMS on-site to bring the heat, he blessed the walls of the MSV gallery with a signature NEOFVTVRISTIC burner. With his telltale use of Montana INFRA colors perfectly positioned aside his now almost “CI” color Ultramarine, it was difficult to know where to look? At the can, the artwork or the print he had created for the launch. For one small moment in time, DEMS managed to bring the crowd back to the late ’80s and early ’90s even though their feet were firmly planted in 2020. What a great way to start 2020. Take a look here on how the evening unfolded.