A documentary showcasing Heineken®, Montana Cans, ABV Agency / Gallery and 3DR joining forces to create the first-ever traveling art adventure: The Heineken® Mobile Art Experience.
The heart of the collaboration was a live art truck complete with rotating canvases on the outside and a gallery on the inside. The truck traveled from Wynwood to South Beach visiting walls and pop-up events. Spectators watched artists immersed in live sessions, creating works of art in real-time on the sides of the truck. The truck brought Montana Cans and other supplies straight to the scene, so on-the-go creatives didn’t have to chase down paint and materials from far-flung locales. A limited edition commemorative Montana Cans can was designed to honor the relationship between the premium brand.
